UPDATED for 2025

GSNI Cookie Resources

The 2025 Cookie Program started on Friday, January 3, 2025. All cookie varieties will remain the same—Adventurefuls, Lemon-Ups, Trefoils, Do-Si-Dos, Samoas, Tagalongs, Thin Mints, Toffee-tastics (gluten free), and S’mores. 2025 will be the last year for S’mores. Mei Lan the Panda is the 2025 mascot.
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Use the drop-down menus below for forms, information, and training materials to assist Troop Cookie Chairs, Troop Leaders, Parents, and Girl Scouts throughout the 2025 Cookie Program.
Could your troop use a $50 gift card for GSNI merchandise, programs, camp, and Build-a-Bear parties? We’ll be giving away a $50 gift card e-code for every 50+ case order placed February 23–March 23 at a volunteer or council cookie cupboard. That’s like receiving an additional $.08 cents in troop proceeds per package! Orders cannot be part of exchanges but must be additional cases ordered. The 50+ cases must be on a single cupboard order, but the $50 gift card e-code can be earned for every 50 cases on a single order or from multiple 50+ cases orders. Gift card e-code will be sent to the volunteer placing the cupboard order after the cookie program ends.
The #1 reason people do not buy Girl Scout Cookies? They were never asked!
If as a council we match 2024 Cookie Program total sales of 1.25 million cookie packages, all troops will receive an additional $.05 per package in troop proceeds. The cookie progress chart displayed has been updated as of Monday, March 10. This will be updated weekly. Below are Marketing Opportunities for troops to utilize and Council Actions as we work together to reach this goal!
Troop Marketing Opportunities
• Buy 1, Win 10 weekly drawings (promotion sign)
• Message Boards—Post a
flyer on community message boards with a QR code to your troop link.
Use this flyer or have your Girl Scouts make their
own!
• Cookie Booth samples—Ask at a cupboard if there are any
damaged cookies to use for samples.
• Community Newsletters,
Church bulletins, School Newsletters—work with your Service Unit or
other troops at your school and ask local organizations if they can
post/share a message for free.
• Review the NEW Cookie Booth Guide for more location, planning
and marketing ideas.
• Use the Last Chance for S’mores poster
• Do a
Cookie Donation campaign. Decide as a troop on local organizations and
essential businesses to donate cookies and participate in Gift of Caring Opportunity. Girl Scouts can earn
the Cookie Bundle charm. Offer a donation receipt to customers.
• Girl
Scouts participate in Cookie Business Challenge. Work together as a
troop!
• Do a door-to-door Wagon Sale in the neighborhood! Leave
a Door Hanger if someone is not home.
Council Actions—Focus is to bring awareness of the Cookie
Program to the public, directing customers to Find Cookies to locate Cookie Booths, and
connecting customers to Girl Scouts.
• Social Media
advertising
• Napkin wraps at restaurants
• ¼ page flyers
for businesses to set out and restaurants to include on take-out
orders and/or table toppers
• Movie theater (Yorkville)
electronic signs
• Marketing emails to previous customers and
GSNI supporters
The Product Program Team welcomes assistance
from Girl Scouts, parents or volunteers for wider distribution of the
napkin wraps, ¼ page flyers or other promotion ideas. Help us help
you by connecting us with your local area businesses!
GSNI recognizes the need to address economic challenges and fiscal responsibility, while prioritizing, sustaining and protecting GSNI support services, properties and programs. Due to rising costs of materials, production, and overall inflation, for the 2025 Cookie Program, GSNI will join many councils nationwide, including all of our neighboring councils, with an updated price of $6 per cookie package.
GSNI troops will receive an increase in troop proceeds along with new opportunities to further increase the proceed amount to be earned by the troop.
2025 Cookie Program Package Pricing and Troop Proceeds (Spanish)
If you have any questions, comments or suggestions regarding any aspects of the Cookie Program, please email the Product Program Team at cookies4you@girlscoutsni.org.