UPDATED for 2025
GSNI Cookie Resources
2025 Girl Scout Cookie Program
Resources for Troop Cookie Chairs, Parents, and Girl Scouts
The 2025 Cookie Program started on Friday, January 3, 2025. All cookie varieties will remain the same—Adventurefuls, Lemon-Ups, Trefoils, Do-Si-Dos, Samoas, Tagalongs, Thin Mints, Toffee-tastics (gluten free), and S’mores. 2025 will be the last year for S’mores. Mei Lan the Panda is the 2025 mascot.
Join Rallyhood for more resources!
Use the drop-down menus below for forms, information, and training materials to assist Troop Cookie Chairs, Troop Leaders, Parents, and Girl Scouts throughout the 2025 Cookie Program.
$50 for 50 cases!
Could your troop use a $50 gift card for GSNI merchandise, programs, camp, and Build-a-Bear parties? We’ll be giving away a $50 gift card e-code for every 50+ case order placed February 23–March 23 at a volunteer or council cookie cupboard. That’s like receiving an additional $.08 cents in troop proceeds per package! Orders cannot be part of exchanges but must be additional cases ordered. The 50+ cases must be on a single cupboard order, but the $50 gift card e-code can be earned for every 50 cases on a single order or from multiple 50+ cases orders. Gift card e-code will be sent to the volunteer placing the cupboard order after the cookie program ends.
Council Goal and Marketing Opportunities
The #1 reason people do not buy Girl Scout Cookies? They were never asked!
If as a council we match 2024 Cookie Program total sales of 1.25 million cookie packages, all troops will receive an additional $.05 per package in troop proceeds. The cookie progress chart displayed has been updated as of Monday, March 10. This will be updated weekly. Below are Marketing Opportunities for troops to utilize and Council Actions as we work together to reach this goal!
Troop Marketing Opportunities
• Buy 1, Win 10 weekly drawings (promotion sign)
• Message Boards—Post a
flyer on community message boards with a QR code to your troop link.
Use this flyer or have your Girl Scouts make their
own!
• Cookie Booth samples—Ask at a cupboard if there are any
damaged cookies to use for samples.
• Community Newsletters,
Church bulletins, School Newsletters—work with your Service Unit or
other troops at your school and ask local organizations if they can
post/share a message for free.
• Review the NEW Cookie Booth Guide for more location, planning
and marketing ideas.
• Use the Last Chance for S’mores poster
• Do a
Cookie Donation campaign. Decide as a troop on local organizations and
essential businesses to donate cookies and participate in Gift of Caring Opportunity. Girl Scouts can earn
the Cookie Bundle charm. Offer a donation receipt to customers.
• Girl
Scouts participate in Cookie Business Challenge. Work together as a
troop!
• Do a door-to-door Wagon Sale in the neighborhood! Leave
a Door Hanger if someone is not home.
Council Actions—Focus is to bring awareness of the Cookie
Program to the public, directing customers to Find Cookies to locate Cookie Booths, and
connecting customers to Girl Scouts.
• Social Media
advertising
• Napkin wraps at restaurants
• ¼ page flyers
for businesses to set out and restaurants to include on take-out
orders and/or table toppers
• Movie theater (Yorkville)
electronic signs
• Marketing emails to previous customers and
GSNI supporters
The Product Program Team welcomes assistance
from Girl Scouts, parents or volunteers for wider distribution of the
napkin wraps, ¼ page flyers or other promotion ideas. Help us help
you by connecting us with your local area businesses!
Package Pricing and Troop Proceeds
GSNI recognizes the need to address economic challenges and fiscal responsibility, while prioritizing, sustaining and protecting GSNI support services, properties and programs. Due to rising costs of materials, production, and overall inflation, for the 2025 Cookie Program, GSNI will join many councils nationwide, including all of our neighboring councils, with an updated price of $6 per cookie package.
GSNI troops will receive an increase in troop proceeds along with new opportunities to further increase the proceed amount to be earned by the troop.
2025 Cookie Program Package Pricing and Troop Proceeds (Spanish)
How Does the Cookie Crumble?
For every package of cookies, approximately 28% covers the cost of operating the Cookie Program including cookie production, credit card fees, software support, transportation, storage, marketing, and personnel, while 22% is spent on troop proceeds, Girl Scout rewards, Cookie/S’more Dough, and service unit bonuses. In MY25, the remaining 50% will provide GSNI with approximately 70% of its annual operating budget to invest in programs, activities, camps, properties, and support of troops and service units.
For every package of cookies, approximately 28% covers the cost of operating the Cookie Program including cookie production, credit card fees, software support, transportation, storage, marketing, and personnel, while 22% is spent on troop proceeds, Girl Scout rewards, Cookie/S’more Dough, and service unit bonuses. In MY25, the remaining 50% will provide GSNI with approximately 70% of its annual operating budget to invest in programs, activities, camps, properties, and support of troops and service units.
Extension of 2025 Cookie Program 
Manuals & Trainings
Virtual MicroTrainings
Cookie Chats
GSNI will be sending weekly Cookie Chats to Volunteers and Parents during the Cookie Program starting in January. These will also be posted here and on Rallyhood.
Cookie Chat Introduction - 1/3/2025
Cookie Chat for Volunteers – 1/8/2025
Cookie Chat for Parents – 1/9/2025
Cookie Chat for Volunteers – 1/15/2025
Cookie Chat for Parents – 1/16/2025
Cookie Chat for Volunteers – 1/22/2025
Cookie Chat for Parents – 1/23/2025
Cookie Chat for Volunteers – 1/29/2025
Cookie Chat for Parents – 1/30/2025
Cookie Chat for Volunteers – 2/5/2025
Cookie Chat for Parents – 2/6/2025
Cookie Chat for Volunteers – 2/12/2025
Cookie Chat for Parents – 2/13/2025
Cookie Chat for Volunteers – 2/19/2025
Cookie Chat for Parents – 2/20/2025
Cookie Chat for Volunteers – 2/26/2025
Cookie Chat for Parents – 2/27/2025
Cookie Chat for Volunteers – 3/5/2025
Cookie Chat for Parents – 3/6/2025
Cookie Chat for Volunteers – 3/12/2025
Cookie Chat for Parents – 3/13/2025
Cookie Chat for Volunteers – 3/19/2025
Cookie Chat for Parents
– 3/20/2025
Cookie Chat for Volunteers – 3/26/2025
Cookie Chat for Parents
– 3/27/2025
Final Cookie Chat
eBudde Microburst Trainings and Little Brownie Bakers Resources
Welcome to Little Brownie Bakers and see how Together We Bake a Difference!
Below are links to eBudde Microburst Trainings as well as many other resources created by Little Brownie Bakers to assist volunteers and Girl Scouts. Visit Little Brownie Baker's website for even more resources!
Welcome Girl Scout Cookie Entrepreneurs!
eBudde Microburst trainings
eBudde Overview
eBudde App Dashboard
Troop Initial Order (please note, this does not
include feature of parent entering Initial Order in Digital Cookie and
how it looks in eBudde)
Troop Girl Orders Tab
Troop Girl Rewards
Troop Cupboard Order Scheduling
Troop Transactions
Troop-to-Troop Cookie Exchange
Council Booths
Troop Booths
Booth Sale Recorder
Distribute Payments for Digital Cookie Troop Site
In-Hand or Girl Delivery orders to Girl Scouts
Distribute Digital Cookie Troop Site Shipped Orders
to Girl Scouts
Troop Sales Report
Delivery Station Scheduling (not all service
units use this procedure)
Cookie Rookie
Chapter 1: Welcome
Chapter 2: Girl Scout Cookies
Chapter 3: Your Cookie Business
Chapter 4: Your Cookie Customers
Little Brownie Bakers YouTube Channel
Little Brownie Bakers Pinterest
Digital Cookie
Cookies
GSNI recognizes the need to address economic challenges and fiscal responsibility, while prioritizing, sustaining and protecting GSNI support services, properties and programs. For the 2025 Cookie Program, GSNI will join many councils nationwide, including all of our neighboring councils, with an updated price of $6 per cookie package for all 9 varieties.
Only the cookies listed below are offered by GSNI’s contracted baker, Little Brownie Bakers. No other cookies are to be sold by GSNI Girl Scouts or troops. This includes any cookies from the other baker with the same name (Adventurefuls, Trefoils, Thin Mints).
2025 Girl Scout Cookie Flyer (Spanish)
Cookie Ingredients and Food Allergen Guide (Spanish)
2025 Cookie Program Package Pricing and Troop Proceeds (Spanish)
S’mores
S’mores Funbook
S’mores Last Chance Poster
Little Brownie Bakers S’mores Resources
Forms & Tools
Cookie Booths & Cookie Cupboards
Cookie Program Activities
Cookie Craver
Parents or Troop Cookie Chairs may bring in a Cookie Craver
submission form to a GSNI Council Cupboard ONLY, Thursday, February
6-Saturday, March 8 to receive cookies for additional customer
orders. Payment is required at the time of submission/cookie pick-up.
Girl Scouts can earn the Goal Getter patch with submission of 18 packages.
Cookie Craver (additional details), (Spanish)
Cookie Craver order card (Spanish)
Cookie Craver submission form (Spanish)
Cookie Business Challenge
Girl Scouts can be a Cookie Entrepreneur and Captain by
participating in the Cookie Business Challenge! Girl Scouts can earn a
patch and businesses benefit from support and recognition of the Girl
Scout Cookie Program! For Girl Scouts to receive their patch and to
ensure businesses are recognized appropriately, the Girl
Scout/parent must complete the Cookie Business Challenge online form
by Monday, March 17.
Cookie Business Challenge (additional
details)
Cookie Business Challenge submission form
Gift of Caring (GOC) Opportunity
GSNI encourages troops to deliver GOC cookies. For troops that
delivery GOC Cookies and complete the GOC online delivery form by
Monday, April 14, all Girl Scouts in the troop who sold donation
cookies and/or participated in the delivery date will receive the
Cookie Bundle charm! Troops may collect the donation cookies
themselves or pick-up from council.
Gift of Caring Opportunity (additional
information)
Gift of Caring Delivery form
Rewards
Multi-Girl Scout Family Rewards and entry form
Fall & Cookies Crossover Personalized Patch
If a Cadette, Senior, or Ambassador troop opts-out of rewards, the troop does not receive Troop Rewards.
Super Seller-bration Update
GSNI listened and heard questions and concerns regarding Super Seller-bration. As a result, Girl Scouts in Cadette, Senior, and Ambassador troops that opt-out of rewards will continue to be invited to the event and can qualify with a sister if the package level has been reached. If a troop wishes to change their reward selection from receiving rewards to opting out of rewards due to this change, please contact us at cookies4you@girlscoutsni.org to make this change.
As a reminder, Girl Scouts must achieve sales of 600+ packages to earn the event reward or combined total of 1,000+ packages for sisters to qualify together. Super Seller-bration is Saturday, June 7, at Camp McCormick for all Girl Scout levels. Approximately two weeks after the end of the cookie program, Girl Scouts who earned the event reward will be sent an invitation with event details.
Game Changer Girl Scout
Here’s an incredible opportunity to celebrate the amazing Girl Scouts who are shaking things up with the Cookie Program! If you know a GSNI Girl Scout who’s a true trailblazer—someone who thinks outside the box, embraces innovation, leads with heart, and shows the entrepreneurial spirit that defines a true Cookie Boss—now’s your chance to give them the recognition they deserve!
Submit your nomination for a Girl Scout Game Changer using this form. Selected Girl Scouts will not only receive the Do-Si-Dos Panda charm 🎖️ but could also be featured on GSNI’s social media during the cookie program, running through March 9, 2025. Don’t wait—shine a spotlight on their creativity and courage today!
Entrepreneurship Badges & Pins
Cookie Business, Entrepreneur and Financial Literacy Badges are pictured below. Click here for more details.
The Cookie Entrepreneur Family pin enables Girl Scouts with their families to learn to think like entrepreneurs as they participate in the Girl Scout Cookie Program. Each Girl Scout level has its own set of requirements to help families guide their Girl Scout to run a cookie business year after year. Below are links to all the activities and tools for completing some of them.
Daisy—#1 Set a Goal-Daisy Cookie Goal Tracker, #3 Practice with money-Cost of Cookie Packages, Play Money
Brownie—#1 Go for a Goal-Brownie Cookie Goal Tracker, #3 Be a money master-Cost of Cookie Packages, Play Money
Junior—#1 Strategize your sales-Junior Cookie Goal Tracker. #5 Know your product-Know the Cookies, 2025 Girl Scout Cookie flyer
Cadette—#1 Hit those benchmarks-Cadette Cookie Goal Tracker, #4 Grow your network-Customer Pitch
Senior—#1Take note!-Senior Goal Tracker, #4 Segment your customers-Customer Targeting
Ambassador—#1 Get information-Ambassador Goal Tracker, #4 Be a sister to every Girl Scout-Sister Girl Scout
Troop & Girl Scout Projects and Games
Cookie Program Guidelines
If you have any questions, comments or suggestions regarding any aspects of the Cookie Program, please email the Product Program Team at cookies4you@girlscoutsni.org.
