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Appreciative Inquiry Action Teams Update – April 2022


After completing an Appreciative Inquiry process in 2021, GSNI developed five Action Teams to drive and support membership growth. These teams are led by staff members, with Board, volunteer, and older Girl Scout representation. Here’s what we’re working on:

Our Communications and Brand Awareness Action Team wants to know—did you listen to our first podcast? We’re so proud of our own Girl Scout alum Emily Lenore and GSNI staff member Jill Helser who interviewed Fiona Cummings on her history with Girl Guides in the United Kingdom and her experience as GSNI’s CEO. We’re rolling forward with plans for more podcast episodes, so stay tuned! If you have any ideas for future podcast episodes, let us know by emailing

The Recruitment Processes Action Team is continuing to develop a comprehensive flow chart modeling GSNI’s process of recruiting Girl Scouts and families, from first contact through ongoing support to members. The team has also defined new phases for recruitment throughout the membership year to better align with GSUSA’s marketing campaigns and simplify recruitment for staff and volunteers!

The Community Engagement Action Team reviewed input from volunteers about religious leaders and houses of worship in their communities, as well as new ideas and resources from a national Girl Scout conference. Next up? They’re developing materials to familiarize staff and members with steps and available resources to build and strengthen relationships in faith communities!

The Older Girl Action Team continues moving forward! A new Cadette flyer has been created and will be used for both recruitment and retention purposes. Service units offering 5th grade retention events are busy planning those events to take place this April and May. Over 30 older Girl Scout troops have opted into the Older Girl Scout Troop Directory! Watch for this to be available soon.

The team also concluded an important poll to Girl Scouts in grades 8–12 and are making plans to reach out to everyone who responded. The poll launched in February with the purpose of identifying Girl Scouts who may be interested in sharpening their skills in areas like blogging, being a social media influencer, hosting events, and more.

The Hiring for Diversity Action Team is continuing to streamline the staff recruitment process. GSNI is also now including interview questions that are related to inclusion, diversity, equity, and access (IDEA), culture, and community involvement.

If you would like to learn more about the work of any Action Team, share your own feedback or input, or are interested in joining a team, please contact with the subject line “Action Team” and specify which Action Team you’d like to learn more about!